BITE Zagreb is the first product in the line envisioned as a BITE ART artistic gingerbread destination souvenir. This line of city promotion will represent major Croatian tourist centers with products such as BITE Split, BITE Pula, BITE Zadar, etc. Each city from this line will be represented through a creative and interesting illustration that presents each town differently. The illustrations will be created in collaboration with Croatian illustrators living or working in the cities the product represents.
The motifs are connected to the story of Zagreb – a story about culture, architecture, museums, food, parks, customs, and people. The selected illustration style is closely related to the idea of the product and the presentation of Zagreb in the BITE ART way.
When opening the package, the bottom of the box dissolves into a “bowl” holding biscuits, with an illustration of a Zagreb saucer. This packaging encourages the traditional Croatian gingerbread with Zagreb motifs to be “served” and tasted in the company of family and friends.
BITE Zagreb is envisioned as part of a system, generated from the BITE ART brand form, applicable to future editions of this line.
Designed in 2022
CLIENT: BITE ART
DESIGN STUDIO: Design Bureau Izvorka Juric
CREATIVE and ART DIRECTION, DESIGN: Izvorka Juric
ILLUSTRATION: Tea Jurisic
PRODUCT PHOTO: Jurica Kos
*
THANK YOU!
*
